Why I run a website

Running a website takes time.

Frankly, it's a pain in the ass. In fact, it's such a pain in the ass that I've never run one—even though I've been knee-deep in digital marketing for years, building pages and optimizing content for other people's sites.

I just couldn't bring myself to do the work for my own.

But at the end of last year, I realized something...

I'm tired of:

1. Doing things that are easy
2. I'm tired of not doing things that are hard.

Those sound like the same problem?

They're not.

Easy things are boring (they're fucking boring, in fact). I'm cruising through life with nothing noteworthy to remember.

But not doing hard things?

That's worse. That's missing out on life entirely. The hard things are life. Type 2 fun—miserable in the moment, meaningful after.

That's the way to go.

So I decided to stop taking the easy path and start learning difficult things... Whatever that may be:

• Finance.
• Programming.
• Languages.

Crafts that take years to develop and never really end.

Writing is one of those crafts.

And a website is where I can practice it in public.

Don't care what's written. Don't care which ideas make it out into the world.

I just want the ideas I have to live longer than the six seconds they survive in my head.

I want them to reach people—the kind of people who could change my life, mentor me, and change the world.

I want to become one of those people.

And I think my ideas have to reach them first.